There is immense transformation that is taking part with the digital media at the heart of all major platforms with the media and entertainment industry. This ranges from print, TV, films, advertising, gaming, animation, radio and music. Digital media is not only part of the additional distribution platform, it has transcended into a core revenue generation avenue. There are a number of organizations which are rapidly adopting the various digital strategies.
The business models and economic aspect that need to succeed in the digital landscape have become challenging. The high level of competition in addition to the dynamism of the market place are some of the major causes for the shift in both the mindset and approach.
Core Areas for AI and Automation
There are different fields which are still affected with the increased use of AI Here is a list of the core areas which are largely affected with the continued growth of automation and AI
This deals especially with the unstructured data which makes it ideal for speech, image, video and text analytics. Different media houses are becoming dependent on the advance analytics while using the various parameters for customer data. This is inclusive of demographics, market scenarios and current trends.
This in addition to the incorporation with the AI-based content for improvement of the dynamic ad insertions are part of the offerings. This makes for the enhancement of the contextualization for the customer experience mainly through intention, trigger, context and insight used to enrich the customer experience that makes use of AI.
The facilitation for the turning of the significant and unstructured part for user information are part of the cognitive technologies. This forms part of structured, meaningful and correlated data which is further placed into categorized databases. This is used by different firms for provision of unique insights to get higher customer engagements while improving and attracting the targeted content for higher monetization.
AI is used in the development of AR/VE which is interactive content which is based on the storyline and the content’s themes, gaming and events. To ensure that the viewers have a unique feel of the event, there is the 360 degree angle capturing and enhancement using the different AI techniques.
AI also enhances the state of personalized shopping experience. It leads to the facilitation for creating VR sport events, proactive engagement and fantasy leagues for viewers that causes predictive merchandise option for the organizers. Predictive analysis of AI is also helpful to organizers in form of pitch report, team report, weather report and crowd report.
There is additionally the application of AI as part of movies for conducting visual analysis used for tracking emotions in addition to audio analysis for music and tone of voice.